Christopher MacManus of C|Net describes the grueling lengths that a marketing company went to bring Audrey Hepburn back for one more charming role.
No one can play Audrey Hepburn as well as Audrey Hepburn.
Through the magic of computer-generated imagery, the Galaxy chocolate company — known as Dove outside the U.K. and Ireland — has brought the deceased movie star back to life for a lovely one-minute commercial by ad agency AMV BBDO and visual-effects company Framestore.
This may seem familiar to you. Back in 2010, there were rumors that George Lucas had bought the rights to dead actors in hopes of bringing them back to life using CGI. This has since been uncovered as a false rumor. But I’m sure the controversy around that story may spread to this commercial.
Although, I think this particular commercial is tastefully done, I can’t be sure that the late Audrey Hepburn would have agreed to it. It’s one thing to intercut your product in an old movie of hers, but to completely recreate her likeness from scratch using CGI? I’m not sure how I feel about that. Luckily for Galaxy/Dove, Ms. Hepburn cannot voice her opinion either way. Is it right to use the likeness of a person who is deceased for monetary gain? Something about that seems shady to me.
What are your thoughts? Comment below.
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